Kingfisher to Jet Airways: We Changed You!!

This is cool.

Kingfisher, a lovely Indian beer and airline, took note of a competing airline’s billboard and responded to it with their own. “We’ve changed,” the Jet Airways billboard says. Kingfisher responds with a billboard of their own reading, “We made them change!!” And a guy in a green shirt on another billboard looks away as if nothing happened. [via]