Cigar-rolling competition is fierce. Cuba keeps rolling.

It could have been the longest cigar ever rolled, but it probably won’t be.

Cuba’s stogie-rolling king Jose Castelar, 64, teamed up with five assistants, using nearly 93 pounds (42 kilograms) of top-quality tobacco to assemble a 98-foot (30-meter) cigar, AP reports. Castelar set Guinness Records for the world’s longest cigars in 2001, 2003 and April 2005, when he completed a stogie measuring 20.41 meters, just shy of 67 feet.

But Castelar, who learned the art of cigar-making from an uncle at age 5, is likely to fall short this time: Guinness says Puerto Rican cigar-maker Patricio Pena crafted a 41.2-meter (135-foot) stogie last year. Competition from cigar rollers in the Dominican Republic and Puerto Rico is “stiff but friendly,” driving Castelar to keep rolling.

Honestly, what makes Cuban cigars “so much better” than Puerto Rican or Dominican cigars? Is it the forbidden fruit factor?