Now this we have not seen before. The Standard Hotel New York, a new André Balazs hotel, has created the above video to introduce their staff.
This is clearly a well-done appeal to a younger, hipper generation. The mod-style, ironically-named Standard Hotels, with their upside-down logos, really are pretty cool. The one in New York offers gorgeous accommodations (with “insane” views) in the Meatpacking District on Washington Street between West 12th and West 13th Streets. The hotel is in previews right now, and has declared itself “Openish.” Because some parts of the hotel are still under construction, rooms are available for $195 – $495 per night, but those prices are expected to rise when the hotel is officially open.
Does the YouTube video make us want to stay there? Frankly, it makes us want to work there. But we already have a job. So, yeah.