For those that missed out on a “movie classic”, MILF is a reference from American Pie, and the abbreviation means “Mother I’d like to F**K”.
That’s right – Spirit is using that cheeky reference as a way to get passengers on their low cost flights. In the world of Spirit Airlines, MILF means “Many Islands Low Fares”, a reference to their $9 island flights.
Oh, and DD? It doesn’t refer to the breast size of their staff, it’s just a way of saying “deep discounts”.
Still, the cheesy innuendo has become so much of an issue that the staff have asked their union to force Spirit to pull the series of ads.
Another hot issue is ad placement – Spirit began selling ad space on tray tables, cups and napkins. The next item in line for ads was the staff apron which has become a placard for Bud light, and the crew is fed up with it.
Union reps claim that flight attendants will have a hard time telling drunk passengers that they will be cut off from booze sales, when they are walking around as walking beer commercials – and I happen to agree with that.
Of course, the airline says the initiatives help the company grow, and secure jobs, but there have to be better ways to make a few bucks, especially if it is annoying your staff this much.