Twitter + Fares = Twares

Twares may not be a word in the dictionary now, but it might be a common word in travel vocabulary soon.

Twares is a noun, and it means you can get special, time-sensitive fare offers from United Airlines if you follow the airlines on Twitter.

A tweet was sent from @UnitedAirlines at around 11:10 a.m. ET on Wednesday to promote a special $63 each-way “Tware” between Washington Reagan National and Chicago O’Hare. The first tware has expired, but United is holding a 10K Twitter follower challenge (it’s at just over 5,000 followers right now). When it reaches that number, another tware might pop up.

It’s time to stop stalling and join Twitter!

You can find Gadling on Twitter, as well as most of the Gadling Team: Mike Barish, Kraig Becker, Catherine Bodry, Alison Brick, Justin Glow, Aaron Hotfelder, Tom Johansmeyer, Jeremy Kressmann, Heather Poole, Jamie Rhein, Annie Scott, Karen Walrond, Kent Wien, and Brenda Yun.