Remember when we called Ryanair’s plans to charge for lavatory access a stunt? Yeah, we do, too. Those were simpler days, I guess. It turns out, that stunt concealed an even larger one. CEO Michael O’Leary announced that the airline will begin charging one pound (around $1.65) for access to the special rooms at the front and back of the plane.
I actually see some restraint on the press-whorish CEO’s part. I expected him to break the fee down by bodily function, charging a premium for what results in a bit more time. After all, time is money, and one person’s long stay could cost a few extra bucks because other passengers may not get their turns.
But, the savvy airline leader is hedging his bets … as he did with the fat tax, which is now off the table (O’Leary calls it “impractical”). No start date has been revealed; only a two-year time horizon was given. But, he does say, “We are serious about it.”
There’s only one way to make this better, and O’Leary’s found it. Instead of charging for the existing abundance, he’s planning to tear a few out of each plan, in order to make room for more seats. This works in two ways. First, there are more people on the plane who become potential piss-payers. Also, there are fewer lavs, creating a scarcity of resources.