With all the bottled water you’ll find on grocery store shelves these days, any new player absolutely has to have a gimmick. There are just too many brands on the market. So, a company really does need to go the extra mile to stand out. That’s probably why “DMZ 2km” is getting some media love.
DMZ 2km is drawn from a plant in the southern half of the Korean peninsula’s Demilitarized Zone, the 4 km border area that has split North Korea from South Korea for more than 50 years. On land, there is razor wire – and plenty of landmines. Soldiers walk patrols, and there’s sometimes gunfire. Underneath all this is a spring that ultimately feeds the plastic bottles that consumers can buy for 600 won (50 cents) a pop.
The water bottle is adorned with a bird, which is representative of the wildlife that now lives in the DMZ, which hasn’t had much human activity in half a century. More than 2,900 different plant species are estimated to live there, along with 70 mammals and 320 bird types.
Lee Sang-hyo, spokesman for Lotte Chilsung Beverage, tells Reuters, “We decided on water from the DMZ because it’s different, and the environment there is untouched, so many people thinks it’s clean.” Fortunately, he continues, “Getting the water is not dangerous at all. We worked it all out with the military.”
[Photo by Constantin B. via Flickr]