Ah, Spirit Airlines – the airline equivalent of a Beavis and Butthead episode.
After annoying their own staff with their “MILF” promotion back in 2007, the marketing minds at this low cost carrier have decided to ignore all the previous criticism, and launched yet another raunchy promo.
Dubbed “MUFF DIVING“, the promo promises “Many Unbelievably Fantastic Fares to Diving Destinations”. Yeah, we get the joke (and it made me chuckle).
Still – you can’t blame them for trying; their stunt has already caught the attention of many Internet sites (this one included).
So, even if they don’t sell a single ticket, and even when they’ll make their own staff madder than ever — they have created the kind of buzz only smart marketing people manage to create. Kudos Spirit.