British Airways lets Osama Bin Laden try their new mobile boarding pass solution [Updated]

In a serious case of “what were they thinking”, a British Airways company magazine used a boarding pass issued to Osama Bin Laden to show off their latest mobile ticketing service.

The name was obviously put there as a joke, but the timing couldn’t be any worse – a month after severe disruptions caused by volcanic ash, British Airways is now in the middle of a series of five day strikes – so customer satisfaction is already at a pretty low point.

A British Airways spokeswoman told ABC News that “A mistake has been made in this internal publication and we are working to find out how this occurred”.

According to the boarding pass, Mr Bin Laden flies in First class, and has a frequent flier number with Northwest Airlines. Sadly, knowing the brilliant minds behind the anti-terror organizations, the terror level will be raised to “red hot” on October 26 2010 while airport police all around the world try to figure out which airport the most wanted terrorist in the world will be flying to.

UPDATE from @BritishAirways, via their Twitter stream —


@Gadling A mistake has been made in this internal publication and we are working to find out how this occurred.less than a minute ago via CoTweet