Starwood’s budget brand Aloft will make its New York debut this summer, opening up a stylish hotel in Harlem. The Aloft Harlem will be the first Aloft property in New York City and the first hotel to open in Harlem in more than 40 years.
Aloft was created to offer guests an urban-inspired hotel at a budget price. The Aloft hotels feature stylish guest rooms, up-to-date technology and public spaces for guests to mingle and make plans. Currently, there are more than 40 Aloft hotels open around the world since the brand’s launch in June 2008, but New York was a market the hotel was eager to tap.
The 124-room Aloft Harlem will open in August 2010 with easy access to Columbia University some of Harlem’s most frequented tourist attractions, including the legendary Apollo Theater to the acclaimed Studio Museum. The Aloft Harlem hotel is steps away from the 125th Street subway station, which means guests can be in downtown Manhattan within minutes.
To celebrate the pending opening, Aloft held a job fair at the Apollo Theater. Aloft partnered with recruitment firm NYC Business Solutions to draw local candidates to mix and mingle with senior managers, participate in contests, giveaways, and interview sessions.
In addition to the Harlem hotel, Aloft will also open a second New York property in Brooklyn. Set to welcome guests in October 2010, the Aloft Brooklyn is located just next to Flatbush Avenue and Fulton Mall, and offer 176 loft-like guest rooms, as well as a roof terrace bar.