Virgin Hotels? Sir Richard Branson’s newest project gives travelers a ‘suite’ escape

Nothing is out of reach for Virgin-founder Sir Richard Branson. On yesterday’s inaugural flight from Los Angeles to Toronto, Branson dished on all things Virgin, including the upcoming ‘rumored’ Virgin Hotels.

Our friends at report that Branson is close to making an announcement about Virgin Hotels, a new luxury hotel option for travelers that will likely compete with top players in the boutique market. Branson was pretty vague about the Virgin Hotel concept, and wouldn’t give any information on when or where the first hotel will launch, but he did say the announcement will be soon.

While we wait with bated breath to uncover this secret location, we’re pretty certain on one thing: like everything Branson does, the Virgin Hotels are sure to make a statement!

We want to know: What would you expect to see inside a Virgin Hotel?