While most of us continue to suffer through the hottest summer on record, it is difficult to envision ourselves shredding down a mountain on a fresh base of white powder. Fortunately, the Jackson Hole Mountain Resort is already looking to the winter ahead, and they’ve received plenty of attention in recent days for actually cutting the prices of their annual ski passes by an unprecedented 25% over last year.
In 2009, a full season pass cost skiers $1970, making it one of the most expensive in the entire country. But during the month of August, JHMR is selling the same pass for the 2010-2011 season for just $1255, a relative bargain in the world of major ski resorts. The price does come with a caveat however, as this early bird discount is good only until August 31st, after that the cost jumps up to $1570, which is still a substantial savings over last year.
Why the reduction in price? Simple economics it seems. The resort took a look at the most common buyers of their annual passes and found that they were most likely to be local skiers who hit the slopes on a very regular basis. Those locals may be a bit strapped for cash considering the current economic climate, so JHMR management wanted to give back to the community and offer up the discounted price. Fortunately, it isn’t just available for the locals.
Located just outside of Jackson, Wyoming, and not far from the Grand Teton Mountains, Jackson Hole Mountain Resort boasts 116 different ski runs, the majority of which are dedicated to the intermediate and expert level skier. With over 2500 acres of inbounds skiable area and a another 3000 acres of backcountry, the resort is amongst the most popular in the western United States.
So far, none of their big name competitors to the south have followed suit with a price reduction this season.