In today’s politically polarized climate, die-hards will do anything to get a leg up in the battle for communication. Larger crowds are sought, along with bigger signs, louder voices and greater media play. The days of slapping bumper stickers on random cars are giving way to more sophisticated stunts, and Nick Newcomen just set the bar higher with an unusual road trip.
Newcomen – who explained to Wired that he undertook this mission simply because he is a Rand fan – took more than 30 days to execute this task, using a GPS logger (Qstarz BT-Q1000X) to create the letters. He started in Marshall, Texas, where he began writing out “Rand,” and then drove on (turning off the GPS whilst not writing) until the entire, “Reading Is Fundamental” sentiment was complete.
Ayn Rand’s (rather anemic) philosophy puts forth the primacy of the individual over the group and believes that merit should be the sole arbiter of success. She was also a big fan of keeping the government out of just about everything, which is why many are using her words and works as a rallying cry against the current administration in Washington.
[photo via World’s Biggest Writing]