When I was in college, relaxation came from the best six-pack of beer I could find for under $5. But, it looks like times are changing. The W’s Bliss spa chain is kicking in 20 percent discounts on spa treatments for college kids this year. With fewer business travelers on the road, it looks like Bliss wants to get at least some cash from someone.
For Bliss, targeting the coed demographic is a first. The 21-location spa has typically stayed with a target market that can afford its luxury offering.
So, what’s it take to get your 20 percent discount? Well, you’ll be expected to bring your student ID with you. Wearing sweatpants and smelling like you haven’t showered in three days doesn’t constitute evidence of being a student … though it probably should.
[Photo by Design Packaging via Flickr]