Delta sued over alleged false advertising on price guarantees

Delta is headed to court over its claims of providing the best fare every day. Normally, this sort of advertising bravado wouldn’t lead to litigation, but the person buying the ticket happened to be Robert Izard … the “Izard” in law firm Izard Nobel LLP.

When Izard’s wife, Susan, sought a ticket to Israel on Delta, she was told the best rate for business class was more than $3,000 – if she paid for coach and used miles to upgrade. Her husband spent $300 to transfer enough miles to her SkyMiles account, adding to the tally.

What happened next is a lesson in “loose lips.”

After transferring the miles, Susan pushed a little harder on the phone to find out if she truly got the best deal. According to (on which Izard’s firm advertises), the rep “finally conceded” that buying a business class ticket without any mileage games would have cost only $2,692.69, with all taxes included.
The report continues:

“Defendant’s representation that the economy class ticket at a cost of over $3,000 was “Today’s Best Guaranteed Fare” was false and misleading,” says the suit.

While the suit does not seek class action status, Wayne Boulton, an attorney with the West Hartford firm who actually filed the suit, said it could be changed if the firm discovers that others were also not provided with the best price of the day by Delta.

So, what’s next? A lawsuit signaling a decline in customer service when the price of oil climbs?

[photo by cliff1066 via Flickr]