Ferrari World just threw open its doors in Abu Dhabi this weekend, but already, Ferrari is thinking about expanding its theme park franchise.
Michelle Pignatti Moreno, head of new business for Ferrari, tells Bloomberg that Ferrari World’s opening is “a dream come true for us as Ferrari. This is our first one, we may have plans for more.”
Company officials look are looking at Ferrari World as a branding exercise – a way to get people who may not be able to buy Ferrari’s closer to the Ferrari brand.
Ferrari World opened on Friday on Yas Island, after a one-week delay due to a Sheikh’s death. The theme park has not released weekend attendance figures, but the park is expected to attract up to 10,000 people per day.
There are 20 attractions in all at Ferrari World, as well as a large collection of Ferrari race cars and an Italian trattoria. The biggest draw is the Formula Rossa roller coaster, now the world’s fastest with a top speed of 149 miles per hour.