The LGBT community has honored Kimpton hotels as the most friendly hotel, according to a new survey. Of the more than 4,700 people surveyed by Community Marketing, 13% chose Kimpton as the hotel that does the best job of promoting itself to the gay and lesbian travel market. Starwood’s W chain came in second with 11%, trailed by Hilton, Hyatt and Marriott, according to USA Today. Kimpton and Starwood tied in 2009. In 2008, Starwood took top honors.
“Of all the hotel brands, (Kimpton is ) the most active in LGBT community,” Paisley told USA Today. “They have a website, they sponsor tons of events and they advertise in gay and lesbian media. W is very active and well respected, but they did fall behind.”
Headquartered in San Francisco, Kimpton has consistently been involved in fundraising and community awareness events for the gay and lesbian community. The hotel group also co-sponsors an event at one their hotels during San Francisco Pride, and spends quality advertising dollars in LGBT publications.