Norwegian Cruise Lines President and CEO Kevin Sheehan has worn a lot of hats in his professional career. From helping found Spanish-language television network Telemundo to taking several companies public, he built a reputation for a tell-it-like-it-is persona. A philosophy of leading by example might just be tested this week though as the native New Yorker takes on an episode of CBS’ Undercover Boss.
Since taking over as boss of Norwegian Cruise Line in 2008, Sheehan has overseen big changes including the launch of new Norwegian Epic last Summer. But on January 2, 2011 he will be at sea with some different hats on. Hosting one of the line’s signature White Hot Parties, he’ll lead more than 1,000 guests in a line dance. Working alongside a deck repairman we’ll watch as Sheehan sneaks around ships trying to look like everybody else.
CBS’s pseudo-reality series, Undercover Boss, features a high-ranking executive posing as an entry-level worker in the company they manage. Camera crews, lights and associated production stuff is passed off as part of a “documentary” about what it’s like to be the new guy at work. Previous companies featured include Frontier Airlines, Johnny Rockets, Subway Restaurants and Direct-TV.
The show airs January 2, 2011 at 9:00PM Eastern.