Virgin Holidays gets ‘cheeky’ with burlesque show

Buttoned-up Brits in London‘s Trafalgar Square were loosening up their ties yesterday as Virgin Holidays launched a flash-mob style burlesque dance on the steps of the National Gallery as part of a play to break the world record for the world’s largest burlesque dance.

More than 100 dancers, many of whom are Virgin Holiday employees, participated in the routine.

Virgin Holidays marketing director Andrew Shelton said: “What better way to raise a smile on a cold January morning than to see a huge number of beautiful burlesque dancers?”

Hmm, we wonder if the stunt will be repeated in the U.S.?