Starbucks announced this week that it will provide single-serve coffee packages via Courtesy Products’ CVI one-cup brewing system to more than half a million luxury hotel rooms.
This move will mark a significant change for brands like Keurig and Tassimo, which currently dominate the market. The coffee produced for these single-serve machines will not be Starbucks’ VIA instant coffee brand, but rather a new formulation that is still in development.
AOL Travel reports that the company is in talks with Green Mountain Coffee Roasters to provide coffee for the Keurig brewing system.
[Flickr via marcopako]