Tourism Queensland – the team behind the successful Best Job in the World campaign – today launched the Million Dollar Memo – a new campaign targeting the global incentive travel market by offering companies and workplaces around the world the opportunity to compete for AUD $1,000,000 worth of travel experiences to Queensland, Australia.
“Great companies are built by the great people within them, so we’d like to reward that hard work by giving one lucky company the chance to win the Ultimate Reward – AUD $1,000,000 worth of Queensland travel experiences for their staff,” said Tourism Queensland CEO Anthony Hayes.
“We’ve sent the Million Dollar Memo to thousands of companies and workplaces worldwide, inviting them to showcase their organization to a global audience by telling us why they are the best company in the world and why their employees deserve the AUD $1,000,000 worth of unique travel experiences to Queensland.
To be in the running, entrants need to create an entertaining 60 second video that shows what makes their company great and why they think Queensland is the ultimate reward destination. Video entries can be submitted at www.milliondollarmemo.com.
“It doesn’t matter if you work for a global sporting company, a software giant or a small-town bakery, if you have 3,000 employees or only three – the Million Dollar Memo is open to companies and workplaces around the world,” Hayes said.
The contest runs from March 18 to May 1 and consists of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge Event which will see a representative of the final 20 companies traveling to Queensland to compete in person. People will vote for five of the top 50 contenders in a “People’s Choice” category, while the remaining 45 will be chosen by Tourism Queensland.
From the Top 50 short-list, website visitors will vote again for three “wild cards” within the Top 20. Tourism Queensland will select a further 17 entries for the Final 20 list, which will be announced on 6 July.
Those companies fortunate enough to make it to the Final 20 list will get to send a representative to Queensland for an Incentive Challenge Event which will be held in unique locations throughout the state starting on August 23.
The winner will be announced on August 31 and will enjoy the AUD $1,000,000 grand prize of Queensland incentive travel experiences.