New British beer is first to contain Viagra, commemorates Royal Wedding

British beer ViagraPrince William may be losing his hair, but it seems a bit presumptuous to assume that he’s lost his mojo, as well. But that won’t stop Scottish craft brewer BrewDog from releasing Royal Virility Performance on April 29th. The world’s first beer to be enhanced with Viagra, the 7.5-percent ABV India Pale Ale also contains purported natural aphrodisiacs Horny Goat Weed and chocolate, as well as “a healthy dose of sarcasm.”

The beer was specially created to honor the upcoming Royal Wedding, and features a label with the words, “Arise Prince Willy,” and “Celebrate Big Willy Style.” BrewDog has sent several bottles to Prince William for the wedding night (no comment yet from the Royal Family, but one senses the brewery should perhaps have targeted Prince Charles, who is in a more appropriate age demographic).

Just 1,000 bottles of the ale, which retails for £10 a pop, will be produced for the time being (available here; one bottle limit per customer), although production will continue if it’s a uh, big success. All proceeds go to the charity Centrepoint, which Wills supports. According to James Watt, co-founder of BrewDog, says, “As the bottle says, this is about consummation, not commemoration.”

BrewDog claims that consuming three bottles is equivalent to taking one Viagra. No comment on how sexually attractive you’ll be with that beer gut.