Starwood Preferred Guest, the rewards program for such brands as Sheraton and Westin, just took “checking in” from the front desk to the iPhone, BlackBerry and Android. The hotel company is launching a new program with social media company foursquare to increase member benefits.
According to foursquare’s blog, this partnership is “the first truly global loyalty integration of its kind,” an appropriate statement for a corporate blog, of course. Here’s the upside for you: when you check in (on foursquare) while checking in (at a Starwood), you can pick up more points, get free nights and win contests.
In the past, foursquare has worked with Heineken, American Express and others, but this appears to be its first foray into travel, a natural fit for a company that has built its business around location.