Here’s an idea that’s right up our alley: Etihad Airways has taken the standard amenities kit a step further and partnered with Swarovski to bling out their first class offering. The new kits, debuting on flights between Abu Dhabi and London, Paris, Geneva, Sydney and Melbourne, as well a progressively throughout the first class long-haul network in the coming weeks.
Women will receive a cosmetics-style bag that will include La Prairie moisturizer, hand cream and lip balm, while men will enjoy a black leather cufflink box that includes a shaving kit with a Schick Xtreme 3 razor.
Lee Shave, Etihad Airways’ Vice President Product and Services, said: “In our market research, we found that very few airlines are developing product suited to the needs of female travelers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.
This is also the first airline collaboration for Swarovski. We only wish it could be even more bling-y, a la a Judith Leiber bag.
[Thanks to Luxuo for the tip.]