Armani helped design his namesake hotel in the Dubai’s Burj Khalifa. Diane Von Furstenberg has her own designed suites at Claridge’s in London. Missoni opened two hotels – Edinburgh and Kuwait – to help promote the line’s home decor. The Verscace legend lives in on at his mansion, now the Villa by Barton G, in Miami Beach. So it was only a matter of time before fashion took over the hospitality industry (or at least took over one hotel).
News from the Middle East is that global satellite network Fashion TV signed a deal with Al Habtoor Group to open the world’s first Fashion Hotel in Dubai. Al Habtoor will own and operate the 5-star, 200-room hotel, which will feature a 100-m (328-foot) LED screen on the exterior of the 30-story building broadcasting the latest Fashion TV highlights from around the globe.
Inside the hotel, all 30 of the Fashion TV network’s channels will be broadcast in guestrooms, and guests will also have access to a library of 50,000 DVDs related to the history of fashion. There are plans to open restaurants, bars, lounges, nightclubs, spas and cinemas inside the hotel, although details haven’t been leaked on what the concepts will be.
What we do know: This won’t be the only Fashion Hotel. Al Habtoor Group and Fashion TV said in an interview that plans are to open other Fashion Hotels in high-style locations around the world. We have our bets on Paris, Shanghai, New York, and Milan.