Florence’s Hotel L’Orologio – a watch-lover’s haven


hotel l'orologio italy

Hotels that literally interpret a theme can be kitschy, fun, cool, or just plain overdone. It’s rare they walk the fine line of falling squarely into the luxury category. But, from what we’ve seen, Florence‘s Hotel L’Orologio, or Hotel L’O, for short, fits the bill. Part of the boutique Whythebest collection in Italy, the brand’s founder, Sandro Fratini, designed the property around his love of watches, hence the L’Orologio name. Fratini has more than 2,000 watches in his personal collection.

The hotel has a masculine feel, using materials like leather, parchment, bronze and wood along with the colors and aroma of tobacco to help convey a total sensory experience. Each floor of the hotel is dedicated to a specific watch brand – Rolex, Vacheron-Constantin and Patek Philippe. All of the 54 rooms are watch-inspired, with details including sinks knobs that evoke the winding crowns of a well-known watchmaker. Baths are done in marble and mahogany and all of the rooms include dark, masculine decor.

While we haven’t visited this property personally, we’re fascinated by the images … check them out!

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