Cruise line art program builds on past, looks to future

cruise line art programIn May of 2010, Royal Caribbean dropped Park West, the company that handles art auctions on most cruise ships ending their cruise line art program. In a post on his blog, the company’s president and CEO, Adam Goldstein, wrote at the time that the contract it had with Park West Art Services to run its auctions expired and that it was not going to renew. Now, continuing to focus on the arts, Royal Caribbean is relaunching its cruise line art program, capitalizing on their extensive fleetwide art collection Art on Royal, offering

“Royal Caribbean International has compiled one of the world’s largest private art collections, valued at $120 million, on display aboard our fleet of ships for our guests’ enjoyment,” said Lisa Bauer, senior vice president of Hotel Operations, Royal Caribbean International.

The new exclusive program is much more comprehensive and expands the breadth of onboard art-inspired events, with tours, seminars and auctions. Art on Royal integrates the entire onboard collection aboard Royal Caribbean’s fleet featuring Royal Art Icons, select artists among the entire Royal Caribbean Art Collection, and works by Royal Caribbean Signature Artists Romero Britto and Thomas Kinkade. This exclusive program, developed in partnership with Art Actually, was first piloted aboard Oasis of the Seas; is also currently aboard Adventure of the Seas and Navigator of the Seas; and will be available on most ships by the end of the year.

“Guests have always marveled at our art and many have inquired into how to purchase them” said Bauer. “Art on Royal will offer guests the opportunity to take home a lasting work of art as a memory of their cruise vacation, as well as provide a broad menu of enriching, art-inspired programs, featuring Royal Caribbean Signature Artists and Royal Art Icons pieces. This new art program is part of the Royal Advantage, Royal Caribbean’s commitment to deliver a compelling and most contemporary vacation experience.”

Already in place, The BRITTO Gallery aboard Allure of the Seas and Freedom of the Seas will soon to be added to Splendour of the Seas. The Thomas Kinkade Gallery aboard Mariner of the Seas features expressions of love, home, family, peace, community and the beauty of nature by one of the most collected living artists in history.

Through the unique Art on Royal program, guests have the opportunity to view and purchase a one-of-a-kind piece, as well as enjoy events on select sailings throughout the year. In addition, Art on Royal offers a range of gifts, souvenirs and high-valued originals, including limited-edition signed photography, prints and objects, one-off unique pieces, wall pieces and reliefs, miniatures, and artist commissions.

Art on Royal is managed by Art Actually and is inspired by the art that is on permanent display across the Royal Caribbean fleet. This extensive art collection has been compiled over a period of 20 years and contains thousands of unique art works by hundreds of established and emerging artists. The Royal Caribbean Art Collection is one of the largest private collections to be on display in its entirety on a constant basis.

Here is a sample of the artwork currently on display:

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An Introduction to World Art