New Mexico Tourism launches Billy the Kid-themed scavenger hunt featuring $10,000 reward

billy the kid, new mexicoThe Land of Enchantment just became the Land of Advancement. “Catch the Kid,” a new summer travel promotion launched by New Mexico Tourism Department, has turned the entire state into a “real life video game,” with the prize being $10,000 in cold, hard cash. “The Kid” in question is one William H. Bonney, aka “Billy the Kid.” Participants (it’s geared toward families) try to track down this most iconic of New Mexico outlaws by finding clues hidden throughout the state.

Now through September 24th, you can register your family online at www.CatchtheKid.com to create a “posse profile,” as well as gain access to exclusive New Mexico travel deals and weekly vacation giveaways throughout the summer. The reward money is the inflation equivalent of the $500 reward offered by Governor Lew Wallace in 1881 for the Kid’s head.

If you have a smartphone, you can download the “Catch the Kid” smartphone app. Alternatively, you can play by taking pictures or you or your family posing next to clue posters placed throughout New Mexico, and upload them to your profile page. Designated locations around the state will unlock clues that lead to the Kid’s New Mexico hideout. The more clues you collect, the more information you’ll gather on when and how to capture the wily criminal. The first posse to present the Kid with an arrest warrant will win their handsome reward.

Players using a smartphone to play can unlock additional New Mexico travel deals and win prizes, because the app allows players to find Billy’s money bag loot which is virtually placed and hidden in every county in New Mexico. You’ll have the chance to use this loot to buy vacations, deals, or meals online in the general store section of the “Catch the Kid” website. Good luck, pardners.

Watch New Mexico Governor Susana Martinez announce contest details, below