A new study conducted by George Washington University, Vital Wave Consulting, and the Adventure Travel Trade Association (ATTA) shows that Israel, Chile, and the Slovak Republic led the way in adventure tourism in 2010. The study, which resulted in the third annual Adventure Tourism Development Index, uses a mix of quantitative data and expert surveys to rank nations from around the globe on their approach and commitment to sustainable adventure travel.
The study examines what researchers call the “ten pillars” of adventure tourism. Those pillars include such things as infrastructure, cultural resources, adventure activities, entrepreneurship, and more. When those factors were all examined and ranked accordingly, for each country, a score was calculated that resulted in rankings for both developed and developing nations.
So exactly which countries earned high marks in the latest Adventure Tourism Development Index? The top ten developing countries included the following: Israel, Slovak Republic, Chile, Estonia, Czech Republic, Bulgaria, Slovenia, Jordan, Romania and Latvia.Conversely, the top ten developed nations included: Switzerland, Iceland, New Zealand, Canada, Germany, Sweden, Ireland, Norway, Finland and Austria.
The ATTA is quick to point out that these lists are not an indication of how well visited these countries currently are as adventure travel destinations, although some are already popular amongst travelers. Instead, it is a general rating on the climate that exists in these places that make it possible to support sustainable tourism now and into the future.
Judging from the list, it appears that Europe is well ahead of the game in terms of promoting sustainable travel. Both lists are dominated by countries from that continent, which could come as a surprise to many travelers.
To read the entire report click here.