National Geographic announced yesterday that it is getting into the clothing business. The famous organization says that it will produce a new line of “explorer inspired” apparel that will hit store shelves across North America later this year.
Nat Geo has partnered with apparel manufacturer Greater Clothing Company to bring two styles of clothing to market. The “Rugged Series” is designed for the urban adventurer who is looking for comfortable clothes to wear while exploring the town, while the “Storm Series,” which includes jackets and rain coats, will keep them warm and dry when the weather takes a turn for the worse.
The clothing promises to blend old school, expedition design elements with modern fashions and fabrics. The gear will be breathable and water resistant, and built for comfort while on the go. That combination should make the garments popular with travelers who expect comfort and good looks out of the gear they take with them on the road.
Exactly how much the new gear will cost, and where it will be available, has not yet been revealed. The clothing is expected to be in stores in October however, with plans to expand the offerings in early 2012, when a more technical line of gear, as well as active wear, will be added to the catalog.