Earlier this week, adventure travel company Gap Adventures and non-profit organization Planeterra joined forces in an effort to raise funds for drought relief in Kenya. The two organizations challenged the adventure travel community to raise $25,000, and that community responded en masse, raising the funds in just six hours.
The severe drought that has hit East Africa has created significant problems for the inhabitants of that part of the world. Many of them have left their homes in Ethiopia, Somalia, Djibouti, and Kenya for refugee camps located in a northern part of that country. That influx of people has put a severe strain on the aid stations there and stretched already thin resources to the limit.
In order to relieve that strain more water stations need to be built, which is what Gap Adventures and Planeterra had hoped to accomplish when they appealed to their travel communities for funds. What they didn’t expect was such a generous outpouring of support from travelers, who helped them reach their goal in a short time, but kept giving even after the target amount was hit. In fact, the donations are still coming in, and are being accepted and managed by CARE Canada.
As one of the leading adventure travel companies in the world, Gap has always been at the forefront of giving back to the countries which they visit. The company also helped to launch Planeterra, a non-profit that offers assistance to local people around the globe, helping them to create a sustainable approach to tourism and preserving their culture.
Raising $25,000 in just six hours is very impressive and heartwarming. It is a testament to how much the travel community wants to give back to the places that we visit, and while we’re all facing challenging economic times, we can still find a way to reach out and help others in their time of need.
[Photo courtesy of CARE Canada]