Gucci Museum opens in Florence

gucci museumOne of the world’s most well-known luxury fashion labels, Gucci, this week opened a museum in Florence. While we need very little reason to travel to Italy or to write about anything luxury, this museum seems worth a stop. The opening marks the brand’s 90th anniversary and incorporates both the leather goods and clothing that have made the brand so successful.

The three-level museum, opened to the public Wednesday, is housed inside the luxe 14th century Palazzo della Mercanzia.

Viewers will find handbags owned by Jackie Onassis and Sofia Loren in the basement Gucci Archivea permanent exhibit that houses clothing, accessories and photos from the brand’s history. Other notable items include a custom Cadillac Seville and gowns made for Hilary Swank and Naomi Watts.

Gucci’s parent company PPR also has similar museums for luxury brands Balenciaga and Salvatore Ferragamo.

[Image via Pursuitist]