Branding 10,000 of Minnesota’s lakes


minnesota 10000 lakes branding


Doing anything 10,000 times is no easy feat, but Art Director Nicole Meyer has embarked upon the near impossible. A project to create unique branding for all of Minnesota‘s 10,000 lakes, a project she estimates will take her 27 years.

The talented Meyer is 83 lakes in, and we’ll admit we’re impressed by the images she’s crafted of everything from Black Lake (a simple black on black design) to Leech Lake, which, shockingly, isn’t as gross looking as we’d anticipated.

Meyer’s Branding10000lakes.com is just part of her overall design portfolio. It’s an impressive and inspiring passion project – and we hope one that lands her a job. Which of the lakes so far is your favorite? Which one should she brand next?

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