On Wednesday, more than 90 costumed Super Marios took over the streets of the Chicago, Illinois, Magnificent Mile. Around lunchtime, the flash mob broke out into dance in front of the John Hanock Center in an effort to promote Ninetendo’s new video game, Super Mario 3D Land.
As you can see in the video, one man really enjoyed Nintendo’s marketing efforts (although he had some trouble getting the moves down). The mobsters in the video are part of “Attack!”, a company that organizes promotional flash mobs around the country.
Check it out for yourself:
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