Chinese tourists chart a new European Grand Tour

new european grand tourAccording to BBC Travel and the China Daily, approximately 70 million Chinese nationals traveled abroad in 2011, up from 10 million in 1999. A chunk of this new crop of Chinese tourists is traveling to Europe, but their itinerary veers a little off the trodden path.

BBC Travel outlined some of the historical highlights of the “new” European Grand Tour: cities like Trier, Germany, the birthplace of Karl Marx and home to the Karl Marx Haus Museum, and Montargis, France, where a small group of Chinese youth studied in the early 1900s and lay the foundation for the Chinese Communist Party. Many tour groups also make a stop at King’s College in Cambridge, England, to visit a willow tree mentioned by Chinese poet Xu Zhimo in a famous poem called On Leaving Cambridge.

According to the article, Chinese travelers also seek out culture and shopping when visiting Europe. That brings them to Bonn, Germany, to visit the birthplace of Ludwig van Beethoven, and Verona, Italy, backdrop of Shakespeare’s famous Romeo and Juliet. Shoppers apparently go crazy on High Street in London, at Louis Vuitton in Paris, and at the Hugo Boss factory outlets in Metzingen, Germany (who doesn’t love a great bargain?).

The Chinese may have the right idea when it comes to off-the-beaten-track European itineraries, which tend to be cheaper and less crowded. Start creating your own with these top underrated European travel destinations.

[Thanks, BBC Travel]