Off Track Planet, for the uninitiated, is geared toward the 18-30 set and is particularly focused on undergraduates.
Accordingly, the publication directs its attention to several subjects of primary interest to college kids; among these: partying, volunteering, and hostels. This online article, which claims to have located a Buenos Aires “party hostel” that is also “clean and comfy,” ensnares two of these themes simultaneously.
This is, in other words, one publication that knows its market.
It is a tough time to launch a print magazine, though Off Track Planet sets off into print with a built-in audience and ambition to boot. The Off Track Planet empire is also developing a trip planning mobile web platform to debut later this year.
[Image: Flickr | frontlinefreddie]