Marriott relaunches their LGBT tailored hospitality portal

gay travelMarriott announced today the relaunch and new look for their popular site LGBT travel portal.
The multi-language website is tailored for lesbian, gay, bisexual and transgender (LGBT) customers worldwide.
First developed in 2010, the “redesigned website is our way to express Marriott’s loyalty and commitment to all our guests,” said Randy Griffin, Vice President, Global Sales, Marriott International, Inc. “In 2012, our aspiration will be to ensure [the website] is the trusted and welcoming source for leisure, business and group travel for the LGBT community as we do for all our customers.”

The new site will feature hotel openings, special events, destinations, deals and promotions as well as a special focus on wedding and honeymoon packages.

While the company currently earns high marks each year in the HRC Corporate Equality Index year and belongs to the National Gay & Lesbian Chamber of Commerce, it’s the Kimpton name that ranks as the top hotel chain in the gay travel business (at least in 2010).

Of course, Marriott is smart to be on the gay-focused bandwagon. The LGBT Community Survey in 2011 shows that mainstream internet and gay-focused internet sites are the best way to target the community, and that 39% of gay men and 32% of lesbians plan to take a major trip in the next year.

Do you think this new website will help bump Marriott’s ratings?