The new site will feature hotel openings, special events, destinations, deals and promotions as well as a special focus on wedding and honeymoon packages.
While the company currently earns high marks each year in the HRC Corporate Equality Index year and belongs to the National Gay & Lesbian Chamber of Commerce, it’s the Kimpton name that ranks as the top hotel chain in the gay travel business (at least in 2010).
Of course, Marriott is smart to be on the gay-focused bandwagon. The LGBT Community Survey in 2011 shows that mainstream internet and gay-focused internet sites are the best way to target the community, and that 39% of gay men and 32% of lesbians plan to take a major trip in the next year.
Do you think this new website will help bump Marriott’s ratings?