In 2012, trips originating from China will comprise an estimated 8 percent of total world travel. The China Tourism Academy estimates that 80 million Chinese residents will travel overseas, spending an estimated US$80 billion. That’s a significant chunk of the market.
Many of the newer Chinese tourists are middle class. Travel is no longer reserved for the wealthy; more students and people from the working class are now venturing abroad. You predicts packed economy-class hotels in major tourism markets during traditional Chinese holidays like Spring Festival, summer vacations and early October.
Shopping is important, but so is nature. While Chinese tourists have a reputation for being shopaholics, most actually express a desire to explore natural settings and island escapes.
Cameras and Chinese menus are must-haves. A top priority for Chinese travelers is to photograph and be photographed, You reports. And while many stick to food they’re familiar with, many are willing to try local food if given ordering advice and menus in Chinese.
More Chinese are traveling independently. While tour groups are still the most convenient and common way for Chinese people to travel, more people are venturing out on their own or in small groups. You predicts that more Chinese will join the traditional backpacking routes of Europe, the United States and Southeast Asia.
Guam is the next big Chinese tourism destination. The United States island territory is already a popular getaway for Japanese and Korean tourists, and it has the natural beauty, shopping and island atmosphere that many Chinese tourists crave. You says that with the right infrastructure, it could join the Maldives as a top destination in the coming years.