Filmmaker Casey Neistat was recently contracted by sports apparel giant Nike to create a short film about its Fuelband, a high-tech bracelet designed to keep track of our workouts. Nike was hoping to build social media buzz around a new ad campaign that featured the tagline, and Twitter hashtag, #makeitcount. Turns out Casey and his buddy Max “made it count” by using Nike’s money to fund a 10-day round the world adventure that saw them visit Paris, Cairo, Johannesburg and a host of other interesting destinations before running out of money.
The two men filmed their little excursion and the resulting short film can be found below. The video is a fantastic mix of truly great travel destinations interspersed with inspiring quotes from a variety of prominent historical figures. The combination of the two will leave you wanting to make your own round-the-world journey, although figuring out how to get Nike to fund it is an entirely different challenge.