A lot has changed in the way people take summer vacations from last year. According to the American Express Spending & Savings Tracker, consumer behavior is shifting towards experiential travel, with 42 percent looking to learn about local culture. Furthermore, 22 percent of travelers are looking for more “soft adventures,” like cooking classes, spa retreats and trekking. Likewise, 36 percent wish to incorporate learning activities into their travels, like museum visits, historical sites and cultural monuments.
Using digital tools both before and during travel is also a growing summer travel trend. Fifty-six percent are doing online research before booking their trips. Additionally, 39 percent of travelers are using apps to learn more about their destination, find deals, make trip bookings and get recommendations. Travelers are also staying connected to work by checking their emails while away.
This summer, there will also be more travelers taking weekend getaways – 43 percent up from 36 percent. In fact, the average number of weekend getaways for the summer is three per month.
For more facts and figures on summer travel, click here.