Super (Duper) Market Hits NYC With Artisanal Food From Both Coasts

super duper marketThere are supermarkets and then there are Super (Duper) Markets – in other words, what happens when big names like PAPER Magazine, Target and American Express team up to create a culinary experience. Kicking off Friday, the event will bring together food innovators from across the country for a three-day pop-up supermarket in a raw Chelsea warehouse space in New York City.

The Super (Duper) Market will feature a selection of West Coast imports, like Boulette’s Larder, Humphrey Slocombe, Tartine Bakery and Miette Candy, along with East Coast favorites like Red Rooster and The Spotted Pig. And then there are the wild cards, like organic eggs raised on hotelier Andre Balazs’ Locust Farm and olive oil produced by designer Norma Kamali. There will also be cooking workshops for children and exclusive private dinners in the evenings.

So wait – why are PAPER, Target and AmEx entering the pop-up artisanal food market arena again?

“Instead of starting bands or making art so many young, creative people are baking, cooking, butchering and growing or raising food naturally, sustainably and responsibly,” said PAPER editor and publisher Kim Hastreiter in a release. “Everyone from farmers to cheese makers, organic winemakers to foragers, spice mix masters to amazing innovative chefs. There are even those who are innovating off the grid – baking divine nettles and peach pizza over wood on the back of a pickup truck; or adding truffle and foie gras to ice cream! It is to these idealistic innovators and to this spirit that I tip my hat and dedicate the Super (Duper) Market.”

My curiosity and appetite are sufficiently piqued.

Super (Duper) Market will take place Friday, July 13, 11 a.m. to 4 p.m.; Saturday, July 14, 11 a.m. to 6 p.m.; and Sunday, July 15, 11 a.m. to 4 p.m., at 410 West 16th Street in New York City.