The Elevate member who earns the most status points between August 8, 2012, and August 7, 2013, will earn the ultimate round-trip flight reward: a sub-orbital space flight on Virgin Galactic. This is part of a series of membership enhancements timed to coincide with the airline’s fifth anniversary.
“We’re excited to add these new benefits to Elevate in response to direct feedback from our members,” added Phil Seward, director of guest loyalty at Virgin America. “We do not have a traditional legacy airline product … Offering a space flight as the ultimate frequent flyer reward seemed a fitting way to recognize our most loyal guest.”
What do you think – would you switch loyalty programs for the possibility of a space flight? If you’re really into the idea, a new promo will let you buy a flight on Virgin Galactic for a mere 2 million miles.
[Flickr via GlenFleishman]