There’s something so mundane yet fascinating about neon road signage. The services advertised are simple: a clean bed, a comforting meal or a quirky roadside attraction. Yet visually, these neon wonders never fail to grab drivers’ (or photographers’) attention. Today’s photo by Flickr user JasonBechtel is case in point. The brilliant pinks, blues and greens combined with the unique typeface are both eye-catching a familiar: like an old friend from the road welcoming you back into town.