Airport entertainment options run the gambit from TV monitors hanging around here and there to the magazine racks of gift shops. In Singapore, travelers killing time between flights can go for a swim. In Orlando, kids can visit a huge Disney store. Starting this fall at Raleigh-Durham airport, ClearVision arrives as a new video diversion for travelers.
A product from Clear Channel Airports, known as the world’s leading marketer of airport advertising, ClearVision will bring together a customized lineup of news and entertainment programming.
“Airports ultimately will be able to leverage Wi-Fi services to provide travelers accustomed to on-demand content access to the ClearVision network on their smartphones, iPads and laptops,” said Clear Channel’s Toby Sturek in an Executive Travel Magazine article.
Rather than just CNN’s news-only airport network, ClearVision will bring together a customized lineup of news and entertainment programming from a variety of sources, including CBS News, CBS Entertainment, CBS Daytime and CBS Interactive; NBC offerings like “The Today Show,” “Smash,” “The Voice,” “America’s Got Talent” and “The Office”; daily headlines from The Wall Street Journal’s WSJ Live; and sports from the Tennis Channel.
The company said it will work with airports and a partner called connectVISION Digital Networks to assemble content from media providers, adding local news programming into the mix.
In a statement, connectVISION marketing chief David Tetreault explains, “Our goal is to provide travelers – especially frequent business travelers – a diverse, 20-hour-a-day programming lineup of top network shows, news, weather, and sports while enabling airports to deliver a customized TV station with local flare and programming.”
[Flickr photo by bgmb42]