The world’s most recommended country to visit is Canada, says a study measuring public perceptions of countries around the world. The ranking is a component of the best overall country reputation that also considers employment, living conditions, investment potential and more.
Beating out Australia, Sweden and Switzerland for the second year in a row for the number one spot, Canada is one of 50 nations that will directly contribute to the $2 trillion tourism industry in 2012.
The annual RepTrak study was conducted by the Reputation Institute, a consultancy that measures the trust, esteem, admiration and good feelings the public holds towards 50 countries, by polling an online panel of 36,000 people representing the G8 countries.
“Beyond maintaining its top position, Canada has also improved its score by more than three points. Normally we don’t see such a large increase in a score from a top 10 country but Canada now stands head and shoulders above the other leading countries,” said Nicolas Georges Trad, Executive Partner, Reputation Institute in a statement.
Rounding out the top ten countries with the best reputations were Norway, New Zealand, Finland, Denmark, Austria and the Netherlands, all known for their stability, solid democracies, high GDP and strong social infrastructures.
The United States came in at number 23 but the study concluded that with a strong 5-10 point increase in the last four years, the reputation of the USA is trending towards more positive perceptions.
[Flickr photo by beaumontpete]