Geotag apps are coming out of development at a frenzied pace these days as developers rush to use new technology in one way or another. Not long ago, we tested HipGeo, which takes tagged photos, as well as pin drops we make on the road, to block in a storyline of our adventures. Now Tagwhat, the app that hopes to be the mobile tour guide for the world, has upped its game, automatically dragging in digital content from the web.
Simply engaging the app at any given location pulls relevant wiki information about attractions and features of the area where users happen to be. The idea sounds relatively simple but the technology used to make it happen is rather complex. Testing the Tagwhat app, I brought up historic locations that I had never heard of before, along with in-depth information within a few miles of my home in Orlando. First thought: this is a great app for a quick weekend road trip.
But looking deeper into the Tagwhat application, developers have created two tools that enable their advanced geotagging functionality. Like a Pinterest button for location, the “Tag it” button is a Web browser “bookmarklet” that allows users to quickly select content on any Web page in a single click and direct it to any spot on a map.
The Tagwhat Publishing Dashboard lets users upload their own digital content to real-world places and manage what they have created. Content uploaded with the new publishing tools is added to Tagwhat’s database of more than 800,000 tags, or multimedia stories, globally.
“The web has billions of pages of Web content. But the problem was that there was no way to deliver the content to real-world settings, where the information would be most meaningful,” Dave Elchoness, founder and CEO of Tagwhat told Gadling. “Rather than typing in a search and hoping for the best, location-aware mobile devices now give us new way to search for and discover web content based on a user’s location and their interests.”
Indeed, the app has different “channels” to select, bringing a customized array of information, based on the users location. Users can choose from Wikipedia, Movies, Sports, Nature, Science and Tech, Offbeat, Events, Art, Heritage, Architecture, Food, Music and/or Books. Right now, I have all channels turned on but get only Wiki info. Later, as more users join and tag their information, Tagwhat promises to bring me deeper content, like being on a tour with a local who knows all the great spots. For example, say someone from Gadling tagged all the posts here. Gadling bloggers travel around the world to bring content about a variety of places, people and events. If I were in London with the Tagwhat app engaged, the content presented would include Gadling blogger Sean McLachlin’s post “Roman Cavalry Helmet To Be Star Attraction At Royal Academy Exhibition” and Jessica Festa’s “10 Stunning And Iconic Shots Of London” if I had selected the channels in Tagwhat where those posts appeared.
Say I did not care anything about those topics; with only “Sports” selected, I would see “Facts By The Numbers For The 2012 Olympic Games In London” and any sports related posts that had something to do with the London area.
On the move, the content changes to correspond with the user’s location too. I checked the content within a few miles of my home in Orlando then went for a drive. Arriving at the first location that I found interesting, a historic monument from the civil war, I checked again and a new list of attractions appeared, geared for where I was at that time.
Without sourcing any other content from the web other than wiki information, this app is a must-have for traveling to an unfamiliar destination. Tagwhat also adds value to a short trip in your own backyard.
This latest release of Tagwhat also has a push notifications feature that proactively notifies users about interesting stories nearby, even when the app is not open on their smartphone.
Tagwhat is available for iOS and Android.
Image courtesy Tagwhat