New Study Shows What Families Want On Vacation

hiltonPools rule, say families traveling together. A new report from Hilton shows that families value pool and water activities most, followed by spacious and potentially adjoining guest rooms and all-inclusive options.

These valued options make sense, given that parents often wish to save money while on vacation. All-inclusive options keep costs down (92% of US parents were interested in this option), while pools and water activities are often free value-adds at a resort that might not have much in the way of off-property activities.

Kids’ clubs are another highly valued resort amenity for families – key considerations for kids’ club use are safety, flexibility and diverse programming.

None of these stats are particularly surprising; although, we were a bit shocked that interest in all-inclusive packages was so high, given the limited number of these types of resorts available for domestic travel.

Where are parents looking to go? Top destinations where U.S. parents want to vacation now include Hawaii, Orlando, the Grand Canyon, Southern California and Continental Europe, while U.K. parents pair their top choice of Orlando with Disneyland Paris, Italy, Mallorca and Dubai.