For more than 30 years, Geographical Expeditions, or GeoEx as they are more commonly known, has been at the forefront of adventure travel. Since its founding in a tent on the Tibetan Plateau back in 1982, the company has been focused on providing the best travel experiences possible and as a result, it now offers itineraries to 150 countries and to all seven continents. With that pioneering spirit in mind, it should come as no surprise that the company is also charting new paths in the digital age. GeoEx has recently taken the eco-conscious, not to mention very convenient, step to release its latest catalog as an iPad app.
This high-tech approach to introducing travelers to all the options that GeoEx offers brings some fantastic innovations to the humble travel catalog we all know and love. For instance, in addition to the fantastic text that describes each and every trip in detail, the app is filled with beautiful, high-quality images. Those images have a small camera icon attached to them and touching that icon opens a window that provides captions and photo credits. A similar looking suitcase icon along the margin of the page reveals the trip’s daily itinerary while a magnifying glass provides more detailed information about the trip. Various animal icons are also sprinkled throughout the catalog as well and tapping one shows trip highlights for kids. That last option is especially helpful for parents planning a family escape that will appeal to all ages.
Navigating through the catalog is a breeze as on-screen icons allow readers to quickly jump to any page in the book or backtrack through previous pages no matter which order they’ve been viewed. I especially enjoyed the ability to mark a trip as a “favorite,” which made it a snap to find them again when I wanted review options for upcoming trips.
The new GeoEx iPad app is a fun way to discover new travel options or simply dream about your next adventure. It is absolutely free to download and you’ll love flipping through its virtual pages while plotting your next escape.
[Photo Credit: GeoEx]