Attempting to pierce the burgeoning flexible work and meeting space market, Marriott has launched a new program called Workspace on Demand, currently at more than 30 hotels, primarily in Washington, D.C., and San Francisco but also at select locations in Atlanta, Houston and St. Louis.
Here, workers can reserve meeting spaces, lobby seating areas and communal tables to enjoy an afternoon of meetings or a quick catch-up between colleagues.
This may be an untapped opportunity for the hotel market – Marriott is the first we’ve seen to both publicly advertise lobby space to non-guests and to charge for its use. According to research firm IDC, the number of mobile workers – those without a fixed office space – will increase to nearly 1.2 billion globally this year.
“Younger workers are changing the work dynamic. They are mobile and global, living lives untethered to the traditional work environment, and we are evolving with them,” said Paul Cahill, senior vice president, Brand Management, Marriott Hotels & Resorts in a release.
Workers can book these spaces through an app/website collaboration with LiquidSpace, which already offers flexible work spaces on a limited term basis.
We tried to book a meeting space for Washington, D.C., and found the system simple to use, if the work spaces themselves a bit sparse in selection. We could reserve a communal table for eight at the Renaissance in Dupont Circle for $38.50 per hour or $150 for a half-day. The venue was closed for today, but available for Monday, Jan. 14.
It seems like it’s worth a shot if you need a set amount of space for an important meeting, but we might just consider a flexible office space’s conference room where we’re guaranteed peace and quiet, or the option of taking our chances in the hotel lobby.
What do you think? Will you try out the service?
[Image Credit: Renaissance Dupont Circle]