American Airlines’ New Look Just One Part Of Master Plan

American AirlinesAmerican Airlines is still sorting out options for how it will operate, if a merger makes sense and other restructuring-related issues in a tentative financial future. But when it comes to what they do in the air, the course has been charted and is well underway.

American’s current fleet numbers almost 900 aircraft. As part of a 2011 order for an additional 550 new aircraft, 60 will go into service this year, positioning American Airlines to be one of the most modern fleets in the air.

“Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside,” said Tom Horton, American’s Chairman and CEO in a press release.

American Airlines unveiled a new logo and exterior for its planes recently, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31.

“You’ve been hearing a lot about how the modern travel experience is going to feel, ” says American Airlines President and CEO Tom Horton in this new video, “and today we’re going to show you how it’s going to look.”




What else is new for American Airlines?

Expanded International Service to more destinations worldwide, including more international and domestic routes from Dallas/Fort Worth, more European and domestic service from Chicago O’Hare, new service to Europe from New York, and new service from Miami to Latin America and the Caribbean.

An Airport Technology Update for flight attendants, pilots and maintenance workers brings real-time tablet devices to increase efficiency. Next year, passengers too will see the result of increased technology that promises to make the travel experience more enjoyable.

On-board Enhancements in premium class cabins on international routes with new china, menu choices, and restaurant-style, personalized service. Increased availability of Samsung Galaxy tablets for entertainment use in the premium cabins is coming too.

[Photo Credit- American Airlines]